2019 Big Data Quantitative Methods 1250 Word Cri
This assignment builds on your past weekly seminar papers for discussion and is concerned
with critically evaluating and interpreting a business and management journal article that
adopts quantitative methodology.
You are asked to interpret and evaluate the following journal paper (attached) published
last year: Mikalef.P, et al. (2019), Big Data Analytics Capabilities and Innovation: The
Mediating Role of Dynamic Capabilities and the Moderating Effect of the Environment,
British Journal of Management, Vol. 30, pp. 272-298.
Areas for discussion within the essay are:
◼ Introduction: Key research gaps that the paper is trying to fill (~50 words)
◼ Critique of current theory illustrating incoherence, inconsistencies and
uncertainties and demonstrating alternative theories and conflicting empirical
evidence. You will need to look at recent journal papers to support your arguments.
Please place any citations under your References. I will look favorably at citations
that are not part of the original paper. References are not part of your word count.
(~250 words).
◼ The nature of sample used in the study and an appraisal of its fit for the research
question as well as its shortcomings (~200 words)
◼ The major part of your paper (~800 words) is to describe the most significant
statistics in the paper and what they mean. Be discerning about the critical statistics
and don’t try to put everything in. Also, don’t regurgitate material directly from the
paper!
◼ Conclusions: Discuss how the researchers could have done the study differently.
Here I’m looking for your creative thinking especially linked to seminar discussions of
other papers during this course (~200 words).
I would like you to appraise the journal article in your own words rather than copying
material straight from the paper. This will show me that you have thought about the paper
deeply and developed your own understanding. This exercise is aimed at helping you
deconstruct quantitative journal articles and develop a reflexive critique towards future
articles you may read on your undergraduate programme. References are
◼Harvard Referencing Required.
◼References should be latest and not outdated. Preferably cite references from 2017 onward. Minimum references in bibliography: More than 10. Referencing is to be done by Harvard Referencing Style.
◼Provide all draft plans or notes you made while working on the plan till completion of the essay to show evidence of how it was done/completed if lecturer asks for it so i can provide it.
◼Word Count no less than 1250 Words and Maximum 1500 Words