12 Point Times New Under Armour Internal Analysis

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12 Point Times New Under Armour Internal Analysis

Do the following in a 2 page essay (double spaced; 12 point Times New Roman font; 1 inch margins on top, bottom, and sides; title page, references, and exhibits NOT included in the 2 page limit)

  1. Describe the concept of strategic resource
  2. Apply the concept to Under Armour. Identify the strategic resource that is most responsible for Under Armour’s success.
    1. Describe the strategic resource
    2. Give an example of how this strategic resource creates value for Under Armour.
    3. Apply the VRISO test to your proposed strategic resource.
    4. Describe one way that Under Armour can leverage this resource to either create another resource or increase the value of your identified resource.

Rubric for evaluating the assignment

Outstanding

Acceptable

Unacceptable

The concept of strategic resource is accurately quoted from an authoritative source in APA format and includes all components (i.e., VRISO).

The concept of strategic resource is accurately described and includes all components.

The concept is not accurately described.

A strategic resource is accurately described with reference to an appropriate example.

A strategic resource is described with reference to an example.

A strategic resource is not accurately described or an example is not provided.

The strategic resource is shown to fit with each component of the definition of strategic resource using logical and compelling reasoning and examples.

The strategic resource is shown to fit with each component of the definition of strategic resource.

The strategic resource is not shown to fit with each component of the definition of strategic resource.

A logically compelling argument is provided that demonstrates how the strategic resource can be leveraged.

A logical argument is provided that demonstrates how the strategic resource can be leveraged.

An illogical argument is provided for the leverage potential of the strategic resource.

Assignment is well written with very few mistakes in writing, grammar, or usage

Assignment is written with some mistakes in writing, grammar, or usage

Assignment is written with at least one major mistake in writing, grammar, or usage that is not acceptable by professional writing standards.

Assignment conforms to specifications

Assignment conforms to specifications

Assignment does not conform to specifications